Northampton Electronic Collection of Theses and Research

Ansoff matrix revisited

Johannesson, J. (2010) Ansoff matrix revisited. Perspectives in Business. 7(1), pp. 5-15.

Information
Subjects:
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture > HD58.8 Strategic change
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD30.28 Strategic planning
Creators:
Johannesson, J.
Northamptonshire and East Midlands:
Business and Industry
Faculties, Divisions and Institutes:
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Business and International Management (to 2010)
Faculties > Faculty of Business & Law > International Strategy & Business
Date:
2010
Date Type:
Publication
Page Range:
pp. 5-15
Journal or Publication Title:
Perspectives in Business
Volume:
7
Number:
1
Language:
English
Status:
Published / Disseminated
Refereed:
Yes
Related URLs:
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