Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
- Information
Information
Subjects:
Creators:
Danbury, A., Palazza, M., Mortimer, K. and Siano, A.
Publisher:
University of Salerno
Faculties, Divisions and Institutes:
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre
Research Centres > China and Emerging Economies Centre
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Research Centres > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre
Research Centres > China and Emerging Economies Centre
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Research Centres > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date:
April 2013
Date Type:
Publication
Title of Book:
Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future
Event Title:
18th International Conference on Corporate and Marketing Communication (CMC 2013): Responsible Communication - Past, Present, Future.
Event Dates:
11-12 April 2013
Place of Publication:
Italy
Event Location:
University of Salerno, Italy
Event Type:
Conference
Language:
English
ISBN:
9788890687365
Status:
Published / Disseminated
Refereed:
Yes
Related URLs:
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