Competitive intelligence for small business management in the global business environment

Johannesson, J. (2010) Competitive intelligence for small business management in the global business environment. Journal of Institute of Environment and Management. 3(1) 0974-4029.

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4321:14547

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4321:14547

Accepted version
Johannesson20104321.pdf - Accepted Version

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Abstract:

The importance of competitive intelligence information for small business management has grown in the 1990s because of the increased complexity of the environment and tougher competition due to globalization of markets. Small businesses can purchase the competitive intelligence from outside experts or have its own competitive intelligence system. The internal system can be informal or a formal competitive intelligence system. The formal intelligence system can be analyzed in terms of its aggressiveness, which is the scope, time frame and the focus of threats/opportunities of the system; capability, which is the personnel, C.I. technology, and communication resources in the system; and the budget of the competitive intelligence function. The sources of the competitive intelligence data can be internal or external, field data or published data. Each have its own benefits.

Subjects:

H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD41 Competition
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD38.7 Business intelligence
H Social Sciences > HD Industries. Land use. Labor > HD2340 Small and medium-sized businesses, artisans, handicrafts, trades

Creators:

Johannesson, J.

Publisher:

Institute of Environment and Management

Faculties, Divisions and Institutes:

University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law

Date:

January 2010

Date Type:

Publication