Johannesson, J. and Palona, I. (2010) The dynamics of the East African market. International Journal of Marketing Studies. 2(1), pp. 13-23. 1918-719X (Print); 1918-7203 (Online).
- Information
Information
Abstract:
The establishment of the East African Community (EAC) Internal Market in 2010 creates a market of 126
million people. This article reviews the dynamics of marketing in the EAC by describing the history of the EAC
formation, the socio-economic situation, and the role of factor investment in laying the foundation for rapid
economic growth. Moreover the development of the retail environment in the EAC and the corresponding
successful marketing mix strategies are described. The typical business strategy, structure, and rivalry and the
role of chance are discussed as well as managerial implication for organizations entering or operating in the
particular characteristics of the EAC market
Subjects:
Creators:
Johannesson, J. and Palona, I.
Publisher:
Canadian Center of Science and Education
Faculties, Divisions and Institutes:
Date:
2010
Date Type:
Publication
Page Range:
pp. 13-23
Journal or Publication Title:
International Journal of Marketing Studies
Volume:
2
Number:
1
Language:
English
ISSN:
1918-719X (Print); 1918-7203 (Online)
Status:
Published / Disseminated
 |