Johannesson, J. (2010) Business growth in a tough economy. International Journal of Business Competition and Growth. 1(3), pp. 231-244. 2042-3845 (Print); 2042-3853 (online).
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Abstract:
In a global recession, executives face new challenges and opportunities in strategy formulation and the first alternatives to come to mind are cost reduction and restructuring, but these will result in poor performance and place the firm at a disadvantage in the coming economic recovery. Executives need to focus on the growth opportunities and many executives may use the Ansoff Matrix to analyse their strategies. This paper addresses some of the concerns and ambiguities that are imbedded in the Ansoff Matrix, clarifies them, and proposes an extended Ansoff Matrix, giving eight growth vector strategy alternatives that are easier to use
Uncontrolled Keywords:
Ansoff Matrix; business strategies; global recessions; growth strategies; strategy evaluation; economic conditions; challenges; opportunities; strategy formulation; cost reduction; restructuring; company performance; economic recovery; executive management; strategy analysis; growth vectors; Tesco; UK; United Kingdom; supermarkets; business competition; business growth; business excellence; market competition
Subjects:
H Social Sciences > HD Industries. Land use. Labor > HD72 Economic growth, development, planning
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD30.28 Strategic planning
H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture > HD58.8 Strategic change
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD30.28 Strategic planning
H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture > HD58.8 Strategic change
Creators:
Johannesson, J.
Publisher:
Inderscience Publishers
Faculties, Divisions and Institutes:
Date:
2010
Date Type:
Publication
Page Range:
pp. 231-244
Journal or Publication Title:
International Journal of Business Competition and Growth
Volume:
1
Number:
3
Language:
English
ISSN:
2042-3845 (Print); 2042-3853 (online)
Status:
Published / Disseminated
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