Northampton Electronic Collection of Theses and Research

The Ansoff Matrix revisited

Johannesson, J. (2009) The Ansoff Matrix revisited. In: Perren, L., Berry, A. and Clarke, I. (eds.) The End of the Pier? Competing Perspectives on the Challenges Facing Business and Management. London: British Academy of Management. 0954960858. pp. 15-21.

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