Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.
- Information
Information
Subjects:
Creators:
Waller, D., Mortimer, K., Dickinson, S. and Kerr, G.
Publisher:
American Academy of Advertising
Faculties, Divisions and Institutes:
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre
Research Centres > China and Emerging Economies Centre
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Research Centres > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > China and Emerging Economies Centre
Research Centres > China and Emerging Economies Centre
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Research Centres > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date:
27 May 2009
Date Type:
Publication
Title of Book:
Proceedings of the 2009 Asia-Pacific Conference
Event Title:
American Academy of Advertising (AAA) 2009 Asia-Pacific Conference
Event Dates:
27-30 May 2009
Place of Publication:
Beijing, China
Event Location:
Beijing, China
Event Type:
Conference
Language:
English
Status:
Published / Disseminated
Refereed:
Yes
 |