Items where Subject is "H Social Sciences > HF Commerce > HF5801 Advertising"

Article

• Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.
• Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
• Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 1352-7266. (In Press)
• Stobart, J. (2011) Achat pour les épiceries exotiques en mi-18ème-siècle Angleterre. Histoire Urbane. 30, pp. 127-146. 1628-0482.
• Stobart, J. (2008) Selling (through) politeness: advertising provincial shops in eighteenth-century England. Cultural and Social History. 5(2), pp. 309-328. 1478-0038.

Book Section

• Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
• Stobart, J. (2014) Taste and textiles: selling fashion in eighteenth-century provincial England. In: Stobart, J. and Blonde, B. (eds.) Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe. Basingstoke: Palgrave-Macmillan. pp. 160-178.
• Stobart, J. (2009) In and out of fashion? Advertising novel and second-hand goods in Georgian England. In: Blonde, B., Coquery, N., Stobart, J. and Van Damme, I. (eds.) Fashioning Old and New: Changing Consumer Patterns in Western Europe (1650 - 1900). Turnhout, Belgium: Brepols. pp. 133-144.

Book

• Stobart, J. and Blonde, B., (eds.) (2014) Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe. Basingstoke: Palgrave-Macmillan. 9781137295200.

Conference or Workshop Item

• Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)
• Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
• Laurie, S., Mortimer, K. and Beard, F. (2017) What is advertising? A study of the perceptions of Millenials. Paper presented to: 16th International Conference on Research in Advertising (ICORIA) 2017, Ghent University, Belgium, 29 June - 01 July 2017.
• Stobart, J. (2010) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Pasold Research Fund and the Centre for the History of Retailing and Distribution (CHORD) Conference: Distribution Networks for Textiles and Dress, C.1700-1945, Wolverhampton, 08-09 September 2010. (Unpublished)
• Stobart, J. (2009) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe, University of Northampton, England, 10-11 June 2009. (Unpublished)
• Stobart, J. (2009) Exotic or everyday? Advertising groceries in Georgian England. Paper presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop - Retailing History: Texts and Images, University of Wolverhampton, England, 29 April 2009. (Unpublished)
• Stobart, J. (2007) In and out of fashion? Advertising novel and second-hand goods in Georgian England. Panel Presentation presented to: 2007 Centre for the History of Retailing and Distribution (CHORD) and Association of Business Historians (ABH) Conference: Business Links: Trade Distribution and Networks, University of Wolverhampton, 29-30 June 2007. (Unpublished)
• Stobart, J. (2007) Selling (through) politeness: advertising provincial shops in the eighteenth century. Panel Presentation presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop, Wolverhampton, 21 March 2007. (Unpublished)
• Stobart, J. and Blonde, B. (2014) The language of value: a comparative approach to newspaper advertisements for auctions of second-hand household goods in eighteenth-century England and the Low Countries. Paper presented to: Newspapers and Transculturality: New Approaches to Working with Historical Newspapers, University of Heidelberg, Germany, 30 January-01 February 2014. (Unpublished)

Conference Proceedings

• Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
• Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.
• Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. In: The Proceedings of the 2011 Asia-Pacific Conference. Brisbane, Australia: American Academy of Advertising.
• Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.
• Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
• Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
• Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.