Article

1. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
2. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.
3. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
4. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3), pp. 149-162. 1466-4445; 1352-7266 (online).
5. Stobart, J. (2011) Achat pour les épiceries exotiques en mi-18ème-siècle Angleterre. Histoire Urbane. 30, pp. 127-146. 1628-0482.
6. Stobart, J. (2008) Selling (through) politeness: advertising provincial shops in eighteenth-century England. Cultural and Social History. 5(2), pp. 309-328. 1478-0038.

Book Section

1. Stobart, J. (2009) In and out of fashion? Advertising novel and second-hand goods in Georgian England. In: Blonde, B., Coquery, N., Stobart, J. and Van Damme, I. (eds.) Fashioning Old and New: Changing Consumer Patterns in Western Europe (1650 - 1900). Turnhout, Belgium: Brepols. pp. 133-144.

Conference or Workshop Item

1. Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011.
2. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008.
3. Stobart, J. (2010) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Pasold Research Fund and the Centre for the History of Retailing and Distribution (CHORD) Conference: Distribution Networks for Textiles and Dress, C.1700-1945, Wolverhampton, 08-09 September 2010.
4. Stobart, J. (2009) Taste and textiles: selling fashion in eighteenth-century provincial England. Paper presented to: Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe, University of Northampton, England, 10-11 June 2009.
5. Stobart, J. (2009) Exotic or everyday? Advertising groceries in Georgian England. Paper presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop - Retailing History: Texts and Images, University of Wolverhampton, England, 29 April 2009.
6. Stobart, J. (2007) In and out of fashion? Advertising novel and second-hand goods in Georgian England. Panel Presentation presented to: 2007 Centre for the History of Retailing and Distribution (CHORD) and Association of Business Historians (ABH) Conference: Business Links: Trade Distribution and Networks, University of Wolverhampton, 29-30 June 2007.
7. Stobart, J. (2007) Selling (through) politeness: advertising provincial shops in the eighteenth century. Panel Presentation presented to: Centre for the History of Retailing and Distribution (CHORD) Workshop, Wolverhampton, 21 March 2007.

Conference Proceedings

1. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. American Academy of Advertising Asia-Pacific (AAA) Conference 2011, Brisbane, Australia, 08-10 June 2011. Brisbane, Australia: American Academy of Advertising.
2. Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. 11th International Conference on Research in Advertising (ICORIA) 2012: The Changing Roles of Advertising, Stockholm School of Economics, Sweden, 28-30 June 2012. Stockholm, Sweden: European Advertising Academy.
3. Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? American Academy of Advertising (AAA) European Conference, Milan, Italy, 04-06 June 2010. Milan, Italy: American Academy of Advertising.
4. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010. Coventry: Academy of Marketing. 9781846000317.
5. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. American Academy of Advertising (AAA) 2009 Asia-Pacific Conference, Beijing, China, 27-30 May 2009. Beijing, China: American Academy of Advertising.