The University of Northampton
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Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.32 Consumer behavior"
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H Social Sciences
HF5410 Marketing. Distribution of products
HF5415.32 Consumer behavior
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Children's buying behaviour in China: A study of their information sources.
Marketing Intelligence & Planning.
(2), pp. 170-187. 0263-4503.
A study of food buying behaviour among Chinese children.
Paper presented to:
38th European Marketing Academy (EMAC) Conference, Audencia Nantes - School of Management, France, 26-29 May 2009
User-generated content (UGC) in pleasure travel decision-making.
2015 Academy of Marketing Conference: The Magic in Marketing.
Helensburgh: Academy of Marketing. 9781905952649.
Waller, D. S.
Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages.
European Journal of Marketing.
(3/4), pp. 387-405. 0309-0566.
The Virtual lobby group: online petitions as a means of advertising regulation.
Proceedings of the 13th International Conference on Research in Advertising (ICORIA).
Consumer information search and credence services: implications for service providers.
Journal of Services Marketing.
(1), pp. 49-58. 0887-6045.
Mostovicz, E. I.
Understanding of consumers' needs for luxury: the mechanism of interpretation and its role in knowledge creation.
Doctoral thesis. The University of Northampton.
Identifying entrepreneurs through risk taking behaviour: illegal downloading.
Journal of Research in Marketing and Entrepreneurship.
(2), pp. 183-199. 1471-5201.
Men, women and the supply of luxury goods in eighteenth-century England: the purchasing patterns of Edward and Mary Leigh.
Paper presented to:
European Association for Urban History (EAUH) 11th International Conference: Cities & Societies in Comparative Perspective, Charles University, Prague, 29 August - 01 September 2012
Shoplifting as a consumer misbehaviour: an exploratory study of shoplifting applying a consumer behaviour approach.
Doctoral thesis. University of Leicester.
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Tue Oct 13 20:24:00 2015 BST