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- Library of Congress Subject Areas (4)
- H Social Sciences (4)
- HF Commerce (4)
- HF1416 Export marketing (4)
- HF Commerce (4)
- H Social Sciences (4)
Number of items at this level: 4.
Article
- Fallon, G. R. and Jones, A. (2004) Marketing in Russia by UK businesses: lessons from a survey of trade missioners to Moscow. Journal of Small Business and Enterprise Development. 11(2), pp. 174-185. 1462-6004.
- Fan, Y. (2008) Country of origin, branding strategy and internationalisation: The case of Chinese piano companies. Journal of Chinese Economic and Business Studies. 6(3), pp. 303-319. 1476-5284.
Book Section
- Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.
Conference or Workshop Item
- Fassam, L. (2015) Exporting logistics. Panel Presentation presented to: #StartupChats – Exporting Logistics, Online, 24 June 2015. (Unpublished)