Items where Subject is "G Geography. Anthropology. Recreation > GV Recreation. Leisure > GV712 Athletic contests. Sports events > GV716 Sport marketing" - NECTAR

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Items where Subject is "G Geography. Anthropology. Recreation > GV Recreation. Leisure > GV712 Athletic contests. Sports events > GV716 Sport marketing"

Library of Congress Subject Areas (1)
- G Geography. Anthropology. Recreation (1)
  - GV Recreation. Leisure (1)
    - GV712 Athletic contests. Sports events (1)
      - GV716 Sport marketing (1)

Group by: Creators | Item Type | Date | No Grouping

Jump to: Conference or Workshop Item

Number of items at this level: 1.

Conference or Workshop Item

Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009.

This list was generated from NECTAR on Tue May 21 07:46:19 2013 BST.