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- Library of Congress Subject Areas (1)
- G Geography. Anthropology. Recreation (1)
- GV Recreation. Leisure (1)
- GV712 Athletic contests. Sports events (1)
- GV716 Sport marketing (1)
- GV712 Athletic contests. Sports events (1)
- GV Recreation. Leisure (1)
- G Geography. Anthropology. Recreation (1)
Jump to: Conference or Workshop Item
Number of items at this level: 1.
Conference or Workshop Item
- Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009. (Unpublished)