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Items where Subject is "G Geography. Anthropology. Recreation > GV Recreation. Leisure > GV557 Sports"
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G Geography. Anthropology. Recreation
GV Recreation. Leisure
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Review of 'A Dictionary of Sports Studies', edited by Alan Tomlinson.
(5), pp. 930-931. 0038-0385.
A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches?
Paper presented to:
Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010
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Fri Jul 1 14:25:54 2016 BST