The University of Northampton
Help with NECTAR
Items where Subject is "G Geography. Anthropology. Recreation > GV Recreation. Leisure > GV557 Sports"
Up a level
Library of Congress Subject Areas
G Geography. Anthropology. Recreation
GV Recreation. Leisure
Number of items at this level:
Review of 'A Dictionary of Sports Studies', edited by Alan Tomlinson.
(5), pp. 930-931. 0038-0385.
A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches?
Paper presented to:
Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010
This list was generated from
Sat May 28 12:51:49 2016 BST