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Number of items: 2.
Conference or Workshop Item
- Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 2010-01-01.
- Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 2010-01-01.