Northampton Electronic Collection of Theses and Research

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Book Section

  • Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.
This list was generated from NECTAR on Tue Mar 19 04:45:54 2024 GMT.