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Group by: Item Type | Date
Number of items: 2.
2010
- Fan, Y. and Li, Y. (2010) Children's buying behaviour in China: A study of their information sources. Marketing Intelligence & Planning. 28(2), pp. 170-187. 0263-4503.
2009
- Fan, Y. and Li, Y. (2009) A study of food buying behaviour among Chinese children. Paper presented to: 38th European Marketing Academy (EMAC) Conference, Audencia Nantes - School of Management, France, 26-29 May 2009. (Unpublished)