Northampton Electronic Collection of Theses and Research

Items where Division is "Marketing and Entrepreneurship"

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Number of items at this level: 121.

Article

  1. Bidet, E., Eum, H. and Ryu, J. (2018) Diversity of Social Enterprise Models in South Korea. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 29(6), pp. 1261-1273. 0957-8765.
  2. Bisani, S., Daye, M. and Mortimer, K. (2022) Multi-stakeholder perspective on the role of universities in place branding. Journal of Place Management and Development. 15(2), pp. 112-129. 1753-8335.
  3. Clarke, A. and Jepson, A. (2011) Power and hegemony within a community festival. International Journal of Festival and Event Management. 2(1), pp. 7-19. 1758-2954.
  4. Curtis, T. (2008) Finding that grit makes a pearl: a critical re-reading of research into social enterprise. International Journal of Entrepreneurial Behaviour & Research. 14(5), pp. 276-290. 1355-2554.
  5. Daye, M., Wang, Y., Charman, K. and Suzhikova, B. (2020) Exploring local stakeholders’ views on the prospects of China's Belt & Road Initiative on tourism development in Kazakhstan. Current Issues in Tourism. 23(15), pp. 1948-1962. 1368-3500.
  6. Denny, S., Hazenberg, R., Irwin, W. and Seddon, F. A. (2011) Social enterprise: evaluation of an enterprise skills programme. Social Enterprise Journal. 7(2), pp. 150-172. 1750-8614.
  7. Denny, S., Hazenberg, R., Irwin, W. and Seddon, F. A. (2011) Social enterprise: evaluation of an enterprise skills programme. Social Enterprise Journal. 7(2), pp. 150-172. 1750-8614.
  8. Dossa, A., Gough, A., Batista, L. and Mortimer, K. (2020) Diffusion of circular economy practices in the UK wheat food supply chain. International Journal of Logistics Research and Applications. , pp. 1-20. 1367-5567.
  9. Emmanuel-Stephen, C. M. and Gbadamosi, A. (2022) Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study. Journal of Fashion Marketing and Management. 26(1), pp. 126-140. 1361-2026.
  10. Fakoussa, R., O'Leary, S. and Saleem, S. (2020) An exploratory study on social entrepreneurship in Egypt. Journal of Islamic Accounting and Business Research. 11(3), pp. 694-707. 1759-0817.
  11. Fan, Y. (2010) Branding the nation: towards a better understanding. Place Branding and Public Diplomacy. 6(2), pp. 97-103. 1751-8040.
  12. Fan, Y. (2008) Country of origin, branding strategy and internationalisation: The case of Chinese piano companies. Journal of Chinese Economic and Business Studies. 6(3), pp. 303-319. 1476-5284.
  13. Fan, Y. (2010) No short cut in internationalisation. PKU Business Review. May, pp. 120-123. 1674-0734.
  14. Fan, Y. (2008) Soft power: power of attraction or confusion? Place Branding and Public Diplomacy. 4(2), pp. 147-158. 1751-8040.
  15. Fan, Y. and Li, Y. (2010) Children's buying behaviour in China: A study of their information sources. Marketing Intelligence & Planning. 28(2), pp. 170-187. 0263-4503.
  16. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
  17. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
  18. Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. and Kendric, A. (2020) Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World. Journal of Consumer Affairs. 54(2), pp. 675-700. 0022-0078.
  19. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.
  20. Laurie, S. and Mortimer, K. 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
  21. Laurie, S. and Mortimer, K. (2011) 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
  22. Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : a Participatory Action Research project. Journal of Marketing Education. , pp. 1-12. 0273-4753.
  23. Machokoto, M., T Lemma, T., Dsouli, O., Fakoussa, R. and Igudia, E. (2023) Coupling men-to-women: Promoting firm innovation in emerging markets. International Journal of Finance and Economics. 1076-9307. (In Press)
  24. Mortimer, K. (2018) As Doritos learned, not all lady publicity is good publicity. New Statesman. 07/02/2018
  25. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.
  26. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3) 1466-4445.
  27. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3) 1466-4445.
  28. Mortimer, K. and Laurie, S. (2017) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
  29. Mortimer, K. and Laurie, S. (2016) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
  30. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491.
  31. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491. (In Press)
  32. Mortimer, K., Laurie, S., Kerr, G. and Patwardhan, P. (2021) Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles. Journal of Advertising. 51(2) 1557-7805.
  33. Mortimer, K. and Laurie, S. P. (2018) How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship. Journal of Marketing Management. 35(3-4), pp. 1-22. 0267-257X.
  34. Mortimer, K. and Laurie, S. P. (2019) How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship. Journal of Marketing Management. , pp. 1-22. 0267-257X.
  35. Mortimer, K. and Pressey, A. (2013) Consumer information search and credence services: implications for service providers. Journal of Services Marketing. 27(1), pp. 49-58. 0887-6045.
  36. Omoloso, S., Mortimer, K., Wise, W. and Jraisat, L. (2021) Sustainability Research in the Leather Industry: a critical review of progress and opportunities for future research. Journal of Cleaner Production. 285 0959-6526.
  37. Pascoe, K. and Mortimer, K. (2014) Identifying entrepreneurs through risk taking behaviour: illegal downloading. Journal of Research in Marketing and Entrepreneurship. 16(2) 1471-5201.
  38. Pascoe, K. and Mortimer, K. (2014) Identifying entrepreneurs through risk taking behaviour: illegal downloading. Journal of Research in Marketing and Entrepreneurship. 16(2) 1471-5201.
  39. Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
  40. Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
  41. Sun, S., Smith, M. and McAreavey, M. (2018) Motivating Chinese Students with Personal Influence. Journal of learning & student experience. 1
  42. Trotter, P. and Vaughan, J. (2012) Innovation in UK companies. An evaluation of the implementation of best practice in front end innovation processes and methodologies. International Journal of Innovation Science. 4(4) 1757-2223.
  43. Trotter, P. and Vaughan, J. (2012) Innovation in UK companies. An evaluation of the implementation of best practice in front end innovation processes and methodologies. International Journal of Innovation Science. 4(4) 1757-2223.

Book Section

  1. Bebek, G., Castle, S. and Kipnis, E. (2017) If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 20-28.
  2. Bidet, E., Eum, H. and Ryu, J. (2019) Models of Social Enterprise in South Korea. In: Bidet, E. and Defourny, J. (eds.) Social Enterprise in Asia : Theory, Models and Practice. New York: Routledge. pp. 97-115.
  3. Castle, S. and Bebek, G. (2017) Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 87-96.
  4. Curtis, T. (2010) The challenges and risks of innovation in social entrepreneurship. In: Gunn, R. and Durkin, C. (eds.) Social Entrepreneurship: a Skills Approach. Bristol: Policy Press. pp. 83-98.
  5. Cusiter, M. (2009) Expatriate. In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 634-636.
  6. Cusiter, M. (2009) Non-governmental organizations (NGOs). In: Wankel, C. (ed.) Encyclopedia of Business in Today's World. Thousand Oaks, California: Sage Publications Inc. pp. 1224-1229.
  7. Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)
  8. Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)
  9. Dahl, S. and Mortimer, K. (2015) Legislation, regulation and ethics. In: Eagle, L. and Dahl, S. (eds.) Marketing Ethics & Society. London: Sage. pp. 265-274.
  10. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future :. ITA: University of Salerno. pp. 1-11.
  11. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.
  12. Danbury, A., Palazzo, M., Mortimer, K. and Siano, A. (2018) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications :. IGI Global. pp. 1524-1543.
  13. Fan, Y. (2008) The art of cross-cultural branding. In: Czinkota, M., Ronkainen, I., Sutton-Brady, C. and Beal, T. (eds.) International Marketing. Asia Pacific ed. South Melbourne, Australia: Thomson Learning Australia. pp. 186-188.
  14. Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing :. IRL: Academy of Marketing. pp. 1-12.
  15. Lyne, I., Ryu, J., Teh, Y. Y. and Morita, T. (2019) Religious Influences on Social Enterprise in Asia: Observations in Cambodia, Malaysia and South Korea. In: Bidet, E. and Defourny, J. (eds.) Social Enterprise in Asia : Thoery, Models and Practice. New York: Routledge. pp. 293-313.
  16. Samra, B., Castle, S. and Bebek, G. (2017) ‘We don't do walking away’. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 218-233.
  17. Schaber, F., Fakoussa, R., Wright, M., Redfern, C. and Farrugia, H. (2021) Embedding Changemaker Skills and Social Innovation into Design Student Learning. In: Grierson, H., Bohemia, E. and Buck, L. (eds.) Continuity and Adaptability in Design and Engineering Education: Proceedings of the 23rd International Conference on Engineering and Product Design Education (E&PDE 2021) :. DNK: The Design Society.
  18. Sethna, Z. and Fakoussa, R. (2023) Luxury Start-Ups. In: Studente, S. and Cattaneo, E. (eds.) Contemporary Issues in Luxury Brand Management :. Routledge.

Monograph

  1. Brennan, R., Willetts, R. and Vos, L. (2008) Student experiences of the use of a marketing simulation game. London: Middlesex University.

Conference or Workshop Item

  1. Beeson, H. and Blackmore-Wright, J. (2016) Teaming up against a passive lesson: how team-based learning enables participative professionals. Other presented to: Northampton Learning and Teaching Conference 2016: Dare to be Different, The University of Northampton, 17 May 2016. (Unpublished)
  2. Blackmore-Wright, J. and Beeson, H. (2016) Team based learning: improving results, engagement and experience for international students. Other presented to: West East Institute (WEI) International Academic Conference on Education and Humanities, Harvard University, Boston, 01-03 August 2016.
  3. Blackmore-Wright, J. and Beeson, H. (2016) Team-based learning: improving results, engagement and experience for international students. Workshop presented to: UK Council for International Student Affairs (UKCISA) Annual Conference 2016, University of Sheffield, 29 June - 01 July 2016.
  4. Clarke, A. and Jepson, A. (2010) Power, hegemony and relationships within the festival planning and construction process. Paper presented to: Global Events Congress IV: Events and Festivals Research: State of the Art, The Rose Bowl, Leeds, 14-16 July 2010. (Unpublished)
  5. Cusiter, M. (2004) Cross-cultural adjustment: the experiences of expatriate development workers. Paper presented to: 2nd European Institute for Advanced Studies in Management (EIASM) Workshop on Expatriation, Brussels, Belgium, 18 - 19 October 2004. (Unpublished)
  6. Cusiter, M. (2002) Pre-departure training for expatriate aid workers. Paper presented to: Academy of International Business Doctoral Colloquium, De Montfort University, Leicester, April 2002. (Unpublished)
  7. Cusiter, M. (2006) Recruitment of expatriate development workers: An empirical investigation of current practice in UK-based NGOs. Paper presented to: 21st European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Aston University, Birmingham, 30-31 March 2006. (Unpublished)
  8. Cusiter, M. (2007) The selection of expatriate development workers: An empirical investigation of criteria used by UK-based NGOs. Paper presented to: 22nd European Institute for Advanced Studies in Management (EIASM) Workshop on Strategic Human Resource Management, Brussels, Belgium, April 2007. (Unpublished)
  9. Cusiter, M. (2003) Volunteers as 'explorers': the host-guest encounter. Symposium presented to: Global Frameworks and Local Realities: Social and Cultural Identities in Making and Consuming Tourism, University of Brighton, Eastbourne, 11-12 September 2003. (Unpublished)
  10. Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)
  11. Fakoussa, R., Schaber, F., Redfern, C. and Farrugia, H. (2021) Implementing a Student as researcher approach. Poster presented to: University of Northampton Learning and Teaching Conference 2021, 2021-06-15 - 2021-06-15.
  12. Fakoussa, R., Wang, Y. and Somerfield, K. (2019) Family Business in Northamptonshire. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
  13. Fan, Y. (2009) Corporate communications in China: A preliminary study. Paper presented to: 12th International Corporate Identity Group (ICIG) Symposium, Faculty of Social Sciences, University of Ljubljana, 29 September 2009. (Unpublished)
  14. Fan, Y. and Li, Y. (2009) A study of food buying behaviour among Chinese children. Paper presented to: 38th European Marketing Academy (EMAC) Conference, Audencia Nantes - School of Management, France, 26-29 May 2009. (Unpublished)
  15. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
  16. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
  17. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
  18. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
  19. Mortimer, K. (2007) The Use of Bad Language in Advertising: the Building of a Conceptual Framework. Paper presented to: Australian and New Zealand Marketing Academy Conference 2007, Otago, 2007-12-03 - 2007-12-05.
  20. Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
  21. Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
  22. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .
  23. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .
  24. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. Paper presented to: 15th International Conference on Research in Advertising (ICORIA) 2016, 2016-06-30 - 2016-07-02.
  25. Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? Paper presented to: .
  26. Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? Paper presented to: .
  27. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Paper presented to: .
  28. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Paper presented to: .
  29. Read, S. (2019) Marketing to the Digital Self. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
  30. Read, S. M. (2016) Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept. Paper presented to: Academy of Marketing Doctoral Colloquium, Newcastle Business School, 2016-07-04.
  31. Read, S. M. (2016) Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept. Paper presented to: Academy of Marketing Doctoral Colloquium, Newcastle Business School, 2016-07-04.
  32. Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 2014-07-10.
  33. Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 2014-07-10.
  34. Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 2010-01-01.
  35. Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 2010-01-01.
  36. Somerfield, K. (2019) Sharing the Love - Motivation & Reward in User-Generated Content. Poster presented to: Merged Futures, University of Northampton, 2019-06-14 - 2019-06-14.
  37. Somerfield, K. (2019) Sharing the Love - Motivation & Reward in User-Generated Content. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.
  38. Somerfield, K. and Maxwell, R. (2013) Sticky stuff: creating engaging VLE content. Workshop presented to: Blackboard Teaching & Learning Conference, Aston University, Birmingham, 08-10 April 2013. (Unpublished)
  39. Vaughan, J. (2016) An evaluation of the international market selection strategies utilised by UK companies. Paper presented to: Academy of Marketing Conference (AM2016): Radical Marketing, Newcastle, England, 04-07 July 2016. Also presented at the British Academy of Management (BAM) Conference 2016: Thriving in Turbulent Times held at Newcastle University, 06-08 September 2016
  40. Wang, Y. (2017) A 'chance' or a 'dream'? Crowdfunding: the alternative source of finance for new venture creation. Poster presented to: Images of Research Exhibition 2016-17, The University of Northampton, 2017-02-01 - 2017-02-01.
  41. Wilson, J., Liu, J. and Fan, Y. (2009) Surrogate brands - the pull to adopt an ‘other’ nation; via sports merchandise. Paper presented to: Academy of Marketing Annual Conference 2009, Leeds Metropolitan University, Leeds, 07-09 July 2009. (Unpublished)

Conference Proceedings

  1. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
  2. Kennell, S. and Rushton, A. (2015) User-generated content (UGC) in pleasure travel decision-making. In: O'Malley, L. (ed.) 2015 Academy of Marketing Conference: The Magic in Marketing. Helensburgh: Academy of Marketing. 9781905952649.
  3. Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.
  4. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. In: The Proceedings of the 2011 Asia-Pacific Conference. Brisbane, Australia: American Academy of Advertising.
  5. Laurie, S. and Beeson, H. (2016) Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
  6. Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.
  7. Laurie, S. and Mortimer, K. (2013) Implementation of integrated marketing communications: whose responsibility is it? In: Marketing Relevance: Academy of Marketing Conference Proceedings. University of South Wales: Academy of Marketing.
  8. Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. In: Patterson, A. and Oakes, S. (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Liverpool: Academy of Marketing. 9780956112234.
  9. Laurie, S. and Williams-Burnett, N. (2016) ‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
  10. Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.
  11. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
  12. Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
  13. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.

Thesis

  1. Daboul, M. Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility. PhD thesis. University of Northampton.
  2. Hattar, C. The Role of Entrepreneurship and Human Resources in Supporting Sustainability-Oriented Innovations in Food Supply Chain Management. PhD thesis. University of Northampton.
  3. Latham-Green, T. L. Understanding the social impact of participation in Driven Game Shooting in the UK. PhD thesis. University of Northampton.
  4. Yeboah, D. An examination of co-creation drivers in Ghana's hotel setting: a micro level approach. PhD thesis. University of Northampton.

Honorary role

  1. Curtis, T. (2010) UnLtd/HEFCE Ambassador for Social Entrepreneurship in Higher Education. Higher Education Funding Council for England.
This list was generated from NECTAR on Thu Sep 4 18:40:33 2025 BST.