Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
- Information
Information
Abstract:
This paper explores the attitudes that students have towards advertising. It is a replication of a study by Beard in 2003 and utilises the same questionnaire to examine ethical, economic, social and regulatory concerns across a sample of students in a UK university. The results indicate that the views of students are generally negative, as has been found in earlier research. Consumer empowerment has not led to a more positive perception of advertising. There is a strong call for more truthful and realistic advertising and a growing concern that advertising is manipulating people and more regulation is needed.
Subjects:
Creators:
Mortimer, K. and Laurie, S.
Publisher:
Faculty of Economics, University of Ljubljana
Faculties, Divisions and Institutes:
University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Research Centres > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
University Faculties, Divisions and Research Centres - OLD > Research Centre > Centre for Sustainable Business Practices
Research Centres > Centre for Sustainable Business Practices
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date:
2 July 2016
Date Type:
Publication
Title of Book:
ICORIA 2016
Event Title:
15th International Conference on Research in Advertising (ICORIA) 2016
Event Dates:
30 June - 02 July 2016
Place of Publication:
Ljubljana, Slovenia
Event Location:
Ljubljana, Slovenia
Event Type:
Conference
Language:
English
Status:
Published / Disseminated
Refereed:
Yes
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