Northampton Electronic Collection of Theses and Research

The Business Environment

Palmer, A. and Hartley, B. (2008) The Business Environment. 6th ed. London: McGraw-Hill. 9780077119720.

Item Type: Book
Abstract: The Business Environment offers a comprehensive introduction to the factors at work in today's business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on political environment, social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment. Adrian Palmer is Professor of Marketing at the University of Wales, Swansea. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Creators: Palmer, Adrian and Hartley, Bob
Publisher: McGraw-Hill
Faculties, Divisions and Institutes: University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law
Date: 1 December 2008
Date Type: Publication
Place of Publication: London
Number of Pages: 560
Language: English
ISBN: 9780077119720
Status: Published / Disseminated

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