The Business Environment offers a comprehensive introduction to the factors at work in today's business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on political environment, social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment.
Adrian Palmer is Professor of Marketing at the University of Wales, Swansea.
Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.