Palmer, A. and Hartley, B. (2008) The Business Environment. 6th ed. London: McGraw-Hill. 9780077119720.
| Item Type: | Book |
|---|---|
| Abstract: | The Business Environment offers a comprehensive introduction to the factors at work in today's business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on political environment, social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment. Adrian Palmer is Professor of Marketing at the University of Wales, Swansea. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK. |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business |
| Creators: | Palmer, Adrian and Hartley, Bob |
| Publisher: | McGraw-Hill |
| Faculties, Divisions and Institutes: | University Faculties, Divisions and Research Centres - OLD > Faculty of Business & Law |
| Date: | 1 December 2008 |
| Date Type: | Publication |
| Place of Publication: | London |
| Number of Pages: | 560 |
| Language: | English |
| ISBN: | 9780077119720 |
| Status: | Published / Disseminated |
| URI: | http://nectar.northampton.ac.uk/id/eprint/1913 |
Actions (login required)
 |
Edit Item |
Altmetric
Altmetric
Altmetric