Northampton Electronic Collection of Theses and Research

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Number of items: 2.

Conference or Workshop Item

  1. Read, S. M. (2016) Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept. Paper presented to: Academy of Marketing Doctoral Colloquium, Newcastle Business School, 2016-07-04.
  2. Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 2014-07-10.
This list was generated from NECTAR on Fri Sep 19 12:38:16 2025 BST.