Northampton Electronic Collection of Theses and Research

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Number of items: 3.

Article

  1. Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : A Participatory Action Research project. Journal of Marketing Education. 46(1), 45 - 56. 0273-4753.
  2. Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : a Participatory Action Research project. Journal of Marketing Education. , pp. 1-12. 0273-4753.

Book Section

  1. Mortimer, K., Laurie, S., Holtz, M. and Little, B. (2025) The impact of social media on the shape and form of Public Relations and Advertising within IMC. In: Gunina, D. and Martin K.J., M. K.J. (eds.) EAA Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms. CZE: Springer. pp. 101-113.
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