Browse by University of Northampton Authors

Article

1. Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : a Participatory Action Research project. Journal of Marketing Education. , pp. 1-12. 0273-4753.
2. Mortimer, K., Laurie, S., Kerr, G. and Patwardhan, P. (2021) Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles. Journal of Advertising. 51(2) 1557-7805.
3. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491.
4. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491. (In Press)
5. Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 1352-7266. (In Press)
6. Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 25(1), pp. 28-40. 1352-7266.
7. Mortimer, K. and Laurie, S. (2017) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
8. Mortimer, K. and Laurie, S. (2016) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
9. Laurie, S. and Mortimer, K. (2011) 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
10. Laurie, S. and Mortimer, K. 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.

Book Section

1. Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing :. IRL: Academy of Marketing. pp. 1-12.

Conference or Workshop Item

1. Leer, C. and Laurie, S. (2017) The role of peer feedback in the development of students' ability to engage in difficult conversations about performance. Paper presented to: Association of Events Management Education (AEME) Forum 2017, Cardiff Metropolitan University, 05-07 of July 2017.
2. Laurie, S., Mortimer, K. and Beard, F. (2017) What is advertising? A study of the perceptions of Millenials. Paper presented to: 16th International Conference on Research in Advertising (ICORIA) 2017, Ghent University, Belgium, 29 June - 01 July 2017.
3. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. Paper presented to: 15th International Conference on Research in Advertising (ICORIA) 2016, 2016-06-30 - 2016-07-02.
4. Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 2014-07-10.
5. Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 2014-07-10.
6. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
7. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
8. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .
9. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .

Conference Proceedings

1. Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
2. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
3. Leer, C. and Laurie, S. (2016) The role of peer feedback in the development of students’ ability to engage in difficult conversations about performance. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
4. Laurie, S. and Beeson, H. (2016) Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
5. Laurie, S. and Williams-Burnett, N. (2016) ‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
6. Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.
7. Laurie, S. and Mortimer, K. (2013) Implementation of integrated marketing communications: whose responsibility is it? In: Marketing Relevance: Academy of Marketing Conference Proceedings. University of South Wales: Academy of Marketing.
8. Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. In: Patterson, A. and Oakes, S. (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Liverpool: Academy of Marketing. 9780956112234.