Northampton Electronic Collection of Theses and Research

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Number of items: 3.

Book Section

  1. Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)
  2. Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)

Thesis

  1. Daboul, M. Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility. PhD thesis. University of Northampton.
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