Browse by Author or Creator

Conference Proceedings

1. Kennell, S. and Rushton, A. (2015) User-generated content (UGC) in pleasure travel decision-making. In: O'Malley, L. (ed.) 2015 Academy of Marketing Conference: The Magic in Marketing. Helensburgh: Academy of Marketing. 9781905952649.

Thesis

1. Kyi, P., Mortimer, K. and Rushton, A. Creating Brand Equity in Myanmar Private Higher Education Sector. PhD thesis. University of Northampton.
2. Read, S., Mortimer, K. and Rushton, A. Exploring the Effect of Digital Brand Engagement in Self-Concept (BESC) on the Continued Usage of Branded Digital Possessions. PhD thesis.
3. Rene, E., Rushton, A., Hulme, A. and Flipo, F. Harnessing alternative post-growth development pathways in Northampton: learning from innovative green information systems in Bristol and China. PhD thesis. University of Northampton.
4. Marzuki, M. F., Rushton, A., Hulme, A. and Campbell, T. Redefining luxe boundaries - Luxury goods value perceptions and consumer purchase behaviours from the lens of Cadillac in UAE. PhD thesis. University of Northampton.
5. Yeboah, D., Mortimer, K. and Rushton, A. An examination of co-creation drivers in Ghana's hotel setting: a micro level approach. PhD thesis. University of Northampton.