Northampton Electronic Collection of Theses and Research

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Number of items: 2.

Conference or Workshop Item

  1. Read, S. (2019) Marketing to the Digital Self. Poster presented to: UoN Research Conference 2019, University of Northampton, 2019-06-20 - 2019-06-21.

Thesis

  1. Read, S., Mortimer, K. and Rushton, A. Exploring the Effect of Digital Brand Engagement in Self-Concept (BESC) on the Continued Usage of Branded Digital Possessions. PhD thesis.
This list was generated from NECTAR on Wed Mar 4 05:33:29 2026 GMT.