Northampton Electronic Collection of Theses and Research

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Jump to: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007
Number of items: 56.

2023

  1. Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : a Participatory Action Research project. Journal of Marketing Education. , pp. 1-12. 0273-4753.

2022

  1. Bisani, S., Daye, M. and Mortimer, K. (2022) Multi-stakeholder perspective on the role of universities in place branding. Journal of Place Management and Development. 15(2), pp. 112-129. 1753-8335.

2021

  1. Mortimer, K., Laurie, S., Kerr, G. and Patwardhan, P. (2021) Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles. Journal of Advertising. 51(2) 1557-7805.
  2. Omoloso, S., Mortimer, K., Wise, W. and Jraisat, L. (2021) Sustainability Research in the Leather Industry: a critical review of progress and opportunities for future research. Journal of Cleaner Production. 285 0959-6526.

2020

  1. Dossa, A., Gough, A., Batista, L. and Mortimer, K. (2020) Diffusion of circular economy practices in the UK wheat food supply chain. International Journal of Logistics Research and Applications. , pp. 1-20. 1367-5567.
  2. Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. and Kendric, A. (2020) Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World. Journal of Consumer Affairs. 54(2), pp. 675-700. 0022-0078.
  3. Omoloso, O., Wise, W., Mortimer, K., Jraisat, L. and Omoloso, S. (2020) Corporate Sustainability Disclosure: A Leather Industry Perspective. Emerging Science Journal. 4(1), pp. 1-11. 2610-9182.

2019

  1. Mortimer, K. and Laurie, S. P. (2019) How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship. Journal of Marketing Management. , pp. 1-22. 0267-257X.

2018

  1. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491.
  2. Mortimer, K. and Laurie, S. P. (2018) How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship. Journal of Marketing Management. 35(3-4), pp. 1-22. 0267-257X.
  3. Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
  4. Somerfield, K., Mortimer, K. and Evans, G. (2018) The relevance of images in user generated content. A mixed method study of when and why major brands retweet. International Journal of Internet Marketing and Advertising (IJIMA). 12(4), pp. 340-357. 1477-5212.
  5. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491. (In Press)
  6. Mortimer, K. (2018) As Doritos learned, not all lady publicity is good publicity. New Statesman. 07/02/2018

2017

  1. Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 1352-7266. (In Press)
  2. Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 25(1), pp. 28-40. 1352-7266.
  3. Laurie, S., Mortimer, K. and Beard, F. (2017) What is advertising? A study of the perceptions of Millenials. Paper presented to: 16th International Conference on Research in Advertising (ICORIA) 2017, Ghent University, Belgium, 29 June - 01 July 2017.
  4. Mortimer, K. and Laurie, S. (2017) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.

2016

  1. Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
  2. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. Paper presented to: 15th International Conference on Research in Advertising (ICORIA) 2016, 2016-06-30 - 2016-07-02.
  3. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
  4. Mortimer, K. and Laurie, S. (2016) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.

2015

  1. Dahl, S. and Mortimer, K. (2015) Legislation, regulation and ethics. In: Eagle, L. and Dahl, S. (eds.) Marketing Ethics & Society. London: Sage. pp. 265-274.
  2. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2015) Cultural perspectives on advertising perceptions and brand trustworthiness. In: Alcantara-Pilar, J. M., Barrio-Garcia, S. d., Crespo-Almendros, E. and Porcu, L. (eds.) Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Hershey, PA: IGI Global. pp. 207-226.

2014

  1. Pascoe, K. and Mortimer, K. (2014) Identifying entrepreneurs through risk taking behaviour: illegal downloading. Journal of Research in Marketing and Entrepreneurship. 16(2) 1471-5201.
  2. Pascoe, K. and Mortimer, K. (2014) Identifying entrepreneurs through risk taking behaviour: illegal downloading. Journal of Research in Marketing and Entrepreneurship. 16(2) 1471-5201.
  3. Mortimer, K. and Kerr, G. (2014) The Virtual lobby group: online petitions as a means of advertising regulation. In: Proceedings of the 13th International Conference on Research in Advertising (ICORIA). Netherlands: EAA.
  4. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
  5. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .
  6. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. Paper presented to: .

2013

  1. Laurie, S. and Mortimer, K. (2013) Implementation of integrated marketing communications: whose responsibility is it? In: Marketing Relevance: Academy of Marketing Conference Proceedings. University of South Wales: Academy of Marketing.
  2. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future :. ITA: University of Salerno. pp. 1-11.
  3. Danbury, A., Palazza, M., Mortimer, K. and Siano, A. (2013) Advertising and brand trust: perspectives from the UK and Italy. In: Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. Italy: University of Salerno. 9788890687365.
  4. Mortimer, K. and Pressey, A. (2013) Consumer information search and credence services: implications for service providers. Journal of Services Marketing. 27(1), pp. 49-58. 0887-6045.
  5. Kerr, G., Dickinson, S., Mortimer, K., Waller, D., Beede, P. and Boddewyn, J. (2013) Special Session: Towards a global framework for advertising self-regulation. In: Proceedings of the 16th Biennial World Marketing Congress. Australia: Monash University. 9780939783168.

2012

  1. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .
  2. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Paper presented to: .
  3. Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
  4. Mortimer, K. and Danbury, A. (2012) Trust me I'm an advert! How to create a trusting brand identity through advertising. Paper presented to: .
  5. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
  6. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. S. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
  7. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.

2011

  1. Laurie, S. and Mortimer, K. (2011) 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
  2. Danbury, A. and Mortimer, K. (2011) Affective involvement in advertising effectiveness: implications for interpretation of print advertisements. Paper presented to: 10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011. (Unpublished)
  3. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. In: The Proceedings of the 2011 Asia-Pacific Conference. Brisbane, Australia: American Academy of Advertising.
  4. Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. In: Patterson, A. and Oakes, S. (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Liverpool: Academy of Marketing. 9780956112234.

2010

  1. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3) 1466-4445.
  2. Mortimer, K. and Grierson, S. (2010) The relationship between culture and advertising appeals for services. Journal of Marketing Communications. 16(3) 1466-4445.
  3. Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? Paper presented to: .
  4. Mortimer, K. and Lloyd, S. (2010) Understanding advertisements: how difficult should it be? Paper presented to: .
  5. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Paper presented to: .
  6. Mortimer, K., Pascoe, K. and Ogilvie-Johns, G. (2010) Is it funny or just offensive: an examination of the relationship between humour and offence in UK advertising. Paper presented to: .

2009

  1. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. In: Proceedings of the 2009 Asia-Pacific Conference. Beijing, China: American Academy of Advertising.

2008

  1. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008. (Unpublished)
  2. Mortimer, K. (2008) Identifying the components of effective service advertisements. Journal of Services Marketing. 22(2), pp. 104-113. 0887-6045.

2007

  1. Mortimer, K. (2007) The Use of Bad Language in Advertising: the Building of a Conceptual Framework. Paper presented to: Australian and New Zealand Marketing Academy Conference 2007, Otago, 2007-12-03 - 2007-12-05.
This list was generated from NECTAR on Wed Oct 8 10:03:34 2025 BST.