Northampton Electronic Collection of Theses and Research

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2025

  1. Mortimer, K., Laurie, S., Holtz, M. and Little, B. (2025) The impact of social media on the shape and form of Public Relations and Advertising within IMC. In: Gunina, D. and Martin K.J., M. K.J. (eds.) EAA Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms. CZE: Springer. pp. 101-113.
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