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2025

1. Mortimer, K., Laurie, S., Holtz, M. and Little, B. (2025) The impact of social media on the shape and form of Public Relations and Advertising within IMC. In: Gunina, D. and Martin K.J., M. K.J. (eds.) EAA Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms. CZE: Springer. pp. 101-113.

2023

1. Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : A Participatory Action Research project. Journal of Marketing Education. 46(1), 45 - 56. 0273-4753.
2. Laurie, S., Mortimer, K., Holtz, M. and Little, B. (2023) Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC : a Participatory Action Research project. Journal of Marketing Education. , pp. 1-12. 0273-4753.