Northampton Electronic Collection of Theses and Research

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Jump to: 2016
Number of items: 2.

2016

  1. Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)
  2. Daboul, M. (2016) Impact of brand crises on brand image in the age of corporate social responsibility. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing :. Newcastle: Academy of Marketing. (In Press)
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