Northampton Electronic Collection of Theses and Research

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Conference or Workshop Item

  1. Brzozowska, M. (2025) Customer motivations for brand engagement on social media: A comparative study of tourism and financial services in Vietnam and the United Kingdom. Poster presented to: University of Northampton Annual Research Conference 2025, UON, Leathersellers’ Hide, 2025-06-24 - 2025-06-25.
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