Northampton Electronic Collection of Theses and Research

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Number of items: 4.

Article

  1. Bisani, S., Daye, M. and Mortimer, K. (2022) Multi-stakeholder perspective on the role of universities in place branding. Journal of Place Management and Development. 15(2), pp. 112-129. 1753-8335.

Book Section

  1. Bisani, S. (2019) Exploring Stakeholder Collaboration in Place Branding Strategies: The Case of Northamptonshire. In: Academy of Marketing Conference 2019 :.
  2. Bisani, S. (2019) Branding Northamptonshire - Whose job is it anyway? : Exploring the Role of Stakeholders in Region Branding. In: 6th Corfu Symposium on Managing & Marketing Places 6th-9th May 2019 : Proceedings. pp. 137-141.

Thesis

  1. Bisani, S. Exploring Stakeholder Participation and Representations in Region Branding: The Case of Northamptonshire, UK. PhD thesis.
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