Northampton Electronic Collection of Theses and Research

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Jump to: 2018 | 2017
Number of items: 3.

2018

  1. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491.
  2. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491. (In Press)

2017

  1. Laurie, S., Mortimer, K. and Beard, F. (2017) What is advertising? A study of the perceptions of Millenials. Paper presented to: 16th International Conference on Research in Advertising (ICORIA) 2017, Ghent University, Belgium, 29 June - 01 July 2017.
This list was generated from NECTAR on Wed Oct 8 09:34:22 2025 BST.