Northampton Electronic Collection of Theses and Research

Understanding Labour’s ingenious campaign strategy on Facebook

Walsh, M. (2017) Understanding Labour’s ingenious campaign strategy on Facebook. British Politics and Policy Blog. 10/11/2017

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[thumbnail of Analysis of the Labour party's Facebook campaign in the 2017 General Election]
Analysis of the Labour party's Facebook campaign in the 2017 General Election
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Abstract:
The 2017 election saw a stronger than foreseen performance by the Labour Party. Using a quantitative approach the article explains how Labour’s Facebook success played out, heralding the party’s overall campaign performance. GE2017 was a numbers game: by achieving very high levels of organic reach, Labour managed to target undecided voters in marginal constituencies, energise voters who had drifted away from the party, and mobilise the young.
Subjects:
J Political Science > JF Political institutions (General) > JF1338 Public administration > JF2112 Political marketing
Creators:
Walsh, M.
Funders or Sponsors:
London School of Economics (LSE)
Publisher:
London School of Economics and Political Science
Faculties, Divisions and Institutes:
Faculties > Faculty of Arts, Science & Technology > Journalism, Media & Performance
Date:
10 November 2017
Date Type:
Published Online
Journal or Publication Title:
British Politics and Policy Blog
Volume:
10/11/2017
Language:
English
Status:
Published / Disseminated
Refereed:
No
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