Northampton Electronic Collection of Theses and Research

The internal and external challenges facing clients in implementing IMC

Mortimer, K. and Laurie, S. (2016) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.

8422:14217
[thumbnail of Final EJM paper April 2016.docx]
Final EJM paper April 2016.docx - Accepted Version
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8422:31149
[thumbnail of Mortimer_Kathleen_Laurie_Sally_EMR_2017_The_internal_and_external_challenges_facing_clients_in_implementing_IMC]
Mortimer_Kathleen_Laurie_Sally_EMR_2017_The_internal_and_external_challenges_facing_clients_in_implementing_IMC
Mortimer_Kathleen_Laurie_Sally_EMR_2017_The_internal_and_external_challenges_facing_clients_in_implementing_IMC.pdf - Accepted Version
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