Mortimer, K. and Laurie, S. (2016) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
8422:14217
Final EJM paper April 2016.docx
- Accepted Version
Restricted to Repository staff only
8422:31149
Mortimer_Kathleen_Laurie_Sally_EMR_2017_The_internal_and_external_challenges_facing_clients_in_implementing_IMC
Mortimer_Kathleen_Laurie_Sally_EMR_2017_The_internal_and_external_challenges_facing_clients_in_implementing_IMC.pdf
- Accepted Version
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