Mortimer, K. and Laurie, S. (2016) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
  
	
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    Final EJM paper April 2016.docx
  
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    Mortimer_Kathleen_Laurie_Sally_EMR_2017_The_internal_and_external_challenges_facing_clients_in_implementing_IMC
    
Mortimer_Kathleen_Laurie_Sally_EMR_2017_The_internal_and_external_challenges_facing_clients_in_implementing_IMC.pdf
  
  
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