Northampton Electronic Collection of Theses and Research

'IMC is dead. Long live IMC': Academics' versus practitioners' views

Laurie, S. and Mortimer, K. 'IMC is dead. Long live IMC': Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.

4002:14037
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