Combining numbers and perspectives: Using a Scale, Choice and Insight (SCI) approach for online survey research

Meechan, D. (2026) Combining numbers and perspectives: Using a Scale, Choice and Insight (SCI) approach for online survey research. Methodological Innovations. 2059-7991.

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Meechan_2025_Combining_numbers_and_perspectives_Using_a_Scale_Choice_and_Insight_SCI_approach_for_online_survey_research.pdf - Accepted Version
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Abstract:

There is limited methodological guidance on systematically integrating numerical-style responses with open-ended questions in online surveys. This paper addresses this gap by presenting the Scale, Choice and Insight (SCI) approach, which applies to both qualitative and mixed-methods research contexts. The SCI provides a framework for combining researcher-constructed Scale items, where participants Choose their responses immediately followed by linked, open-ended Insight questions within a single survey. This integrated design captures initial attitudes or priorities alongside the contextual participant reasoning behind them. The paper outlines the theoretical justification, practical implementation steps, and an analytical framework for the SCI approach, with illustrated examples. By systematically linking structured data with qualitative explanations, SCI enhances methodological rigour, transparency, and interpretative depth in online survey research.

Uncontrolled Keywords:

Online surveys, qualitative methodology, survey design, Scale, Choice and Insight approach, ordinal and nominal data

Creators:

Meechan, D.

Date:

12 February 2026

Date Type:

Publication

Journal or Publication Title:

Methodological Innovations

Number of Pages:

Language:

English

ISSN:

2059-7991

Status:

Published / Disseminated

Refereed:

Yes