Unearthing the multidimensional roles of place attachment in sustainable entrepreneurship: a longitudinal study of an ethnic minority entrepreneur in the UK

Purpose While place significantly influences entrepreneurial processes, it has received limited theoretical attention in entrepreneurship literature, particularly regarding its connections to enterprises and sustainability. This study addresses this gap through a longitudinal qualitative case study conducted in Birmingham, UK, examining how the multidimensional roles of place attachment shape the sustainable entrepreneurial journey of ethnic minority entrepreneurs through the lens of place attachment theory. Design/methodology/approach Utilising Scannell and Gifford’s (2010) three-dimensional person–process–place framework, this study undertook a rigorous four-year longitudinal qualitative study from 2020 to 2023 by conducting six interviews with an ethnic minority entrepreneur and observing entrepreneurial activities. The data were analysed using thematic analysis to interpret the themes and insights systematically. Findings The findings revealed that the interplay of individual place attachment, psychological processes and physical place characteristics drives sustainable entrepreneurial actions within ethnic minority contexts. The personal experiences of environmental deprivation and cultural constraints can paradoxically enhance environmental consciousness and catalyse sustainable innovation, while ethnic minority cultural values naturally align with and strengthen sustainable business practices. By leveraging both social and physical aspects of place, the entrepreneur has created a business model that is deeply rooted in and responsive to the local context, demonstrating the potential of place attachment to foster innovative and sustainable forms of ethnic minority entrepreneurship. Practical implications To enhance sustainable venture creation among ethnic minority entrepreneurs, this study recommends tailoring business support by considering both cognitive and behavioural factors. This tailored support can empower ethnic minority entrepreneurs, foster long-term business sustainability and inform a comprehensive policy framework. Originality/value This longitudinal qualitative study offers a nuanced understanding of the role of place attachment in sustainable entrepreneurship, particularly among ethnic minority entrepreneurs. It introduces a holistic approach by exploring both the cognitive and behavioural aspects of place attachment, enriching the current understanding of its influence on the entrepreneurial journey.