Legitimacy and inclusivity in Place Branding

Bisani, S., Daye, M. and Mortimer, K. (2024) Legitimacy and inclusivity in Place Branding. Annals of Tourism Research. 109 0160-7383.

Texts
Information

[A][B][+][-]

20536:62255

[A][B][+][-]

20536:62255

[thumbnail of Bisani_et_al_2024_Legitimacy_and_inclusivity_in_place_branding]

Bisani_et_al_2024_Legitimacy_and_inclusivity_in_place_branding
Bisani_et_al_2024_Legitimacy_and_inclusivity_in_place_branding.pdf - Published Version
Available under License Creative Commons Attribution.

Information

Abstract:

Scholars have increasingly called for multi-stakeholder and participatory approaches to place branding. The inclusion of communities is often argued for creating legitimate place brands. However, there is limited understanding of how these notions interact. This paper investigates how stakeholders construct legitimacy and inclusivity in their place branding practices. We develop a theoretical framework for legitimacy-inclusivity and apply it to a case study of Northamptonshire, UK. The analysis reveals contrasting approaches by industry stakeholders and voluntary organisations in terms of representation and advocacy, engagement and co-creation, and effectiveness and impact. The unique characteristics and mechanisms of voluntary organisations, which facilitate community leadership and engagement, have implications for more inclusive and legitimate place branding

Uncontrolled Keywords:

/dk/atira/pure/sustainabledevelopmentgoals/reduced_inequalities

Creators:

Bisani, S., Daye, M. and Mortimer, K.

Faculties, Divisions and Institutes:

Faculties > Faculty of Business & Law > Events, Tourism & Hospitality
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship

Date:

17 September 2024

Date Type:

Publication

Journal or Publication Title:

Annals of Tourism Research

Volume:

109

Number of Pages:

Language:

English

ISSN:

0160-7383

Status:

Published / Disseminated

Refereed:

Yes