Bisani, S., Daye, M. and Mortimer, K. (2024) Legitimacy and inclusivity in Place Branding. Annals of Tourism Research. 109 0160-7383.
- Information
Information
Abstract:
Scholars have increasingly called for multi-stakeholder and participatory approaches to place branding. The inclusion of communities is often argued for creating legitimate place brands. However, there is limited understanding of how these notions interact. This paper investigates how stakeholders construct legitimacy and inclusivity in their place branding practices. We develop a theoretical framework for legitimacy-inclusivity and apply it to a case study of Northamptonshire, UK. The analysis reveals contrasting approaches by industry stakeholders and voluntary organisations in terms of representation and advocacy, engagement and co-creation, and effectiveness and impact. The unique characteristics and mechanisms of voluntary organisations, which facilitate community leadership and engagement, have implications for more inclusive and legitimate place branding
Uncontrolled Keywords:
/dk/atira/pure/sustainabledevelopmentgoals/reduced_inequalities
Creators:
Bisani, S., Daye, M. and Mortimer, K.
Faculties, Divisions and Institutes:
Date:
17 September 2024
Date Type:
Publication
Journal or Publication Title:
Annals of Tourism Research
Volume:
109
Number of Pages:
447567
Language:
English
ISSN:
0160-7383
Status:
Published / Disseminated
Refereed:
Yes
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