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Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC

Oduro, B., Akpabot, S., Akakpo, A. and Gyasi, E. A. (2024) Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC. In: Schreiber, D. A. and Berge, Z. L. (eds.) Futures Thinking and Organizational Policy : Case Studies for Managing Rapid Change in Social Media, a Shift in Wealth, and Government Instability. United States: Palgrave Macmillan-US. pp. 183-224.

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Abstract:
Aviva is a British multinational insurance and public limited company headquartered in London. This case describes disruptions within the organization that arose from shift in wealth (internally) and government regulations (externally) as a result of volatile changes in global climate, public health, and technology. Competing Insurtech start-ups abounded, facilitated by blockchain technology and digitally driven customer engagement and claims management. Aviva’s use of strategic foresight and futures thinking steered the company’s actions as it survived these continuing challenges. Aviva’s implementation of related organizational policies institutionalized its efforts and sustained success.
Uncontrolled Keywords:
Market Disruption, Foresight, Futures Thinking, Insurance Industry, Aviva
Creators:
Oduro, B., Akpabot, S., Akakpo, A. and Gyasi, E. A.
Editors:
Schreiber, D. A. and Berge, Z. L.
Publisher:
Palgrave Macmillan-US
Faculties, Divisions and Institutes:
Faculties > Faculty of Business & Law > Business Systems & Operations
Date:
2 June 2024
Date Type:
Publication
Page Range:
pp. 183-224
Title of Book:
Futures Thinking and Organizational Policy : Case Studies for Managing Rapid Change in Social Media, a Shift in Wealth, and Government Instability
Volume:
2
Place of Publication:
United States
Number of Pages:
42
Language:
English
ISBN:
978-3-031-55955-6
Status:
Published / Disseminated
Refereed:
Yes
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