Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC

Oduro, B., Akpabot, S., Akakpo, A. and Gyasi, E. A. (2024) Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC. In: Schreiber, D. A. and Berge, Z. L. (eds.) Futures Thinking and Organizational Policy : Case Studies for Managing Rapid Change in Social Media, a Shift in Wealth, and Government Instability. United States: Palgrave Macmillan-US. pp. 183-224.

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Abstract:

Aviva is a British multinational insurance and public limited company headquartered in London. This case describes disruptions within the organization that arose from shift in wealth (internally) and government regulations (externally) as a result of volatile changes in global climate, public health, and technology. Competing Insurtech start-ups abounded, facilitated by blockchain technology and digitally driven customer engagement and claims management. Aviva’s use of strategic foresight and futures thinking steered the company’s actions as it survived these continuing challenges. Aviva’s implementation of related organizational policies institutionalized its efforts and sustained success.

Uncontrolled Keywords:

Market Disruption, Foresight, Futures Thinking, Insurance Industry, Aviva

Creators:

Oduro, B., Akpabot, S., Akakpo, A. and Gyasi, E. A.

Editors:

Schreiber, D. A. and Berge, Z. L.

Publisher:

Palgrave Macmillan-US

Faculties, Divisions and Institutes:

Faculties > Faculty of Business & Law > Business Systems & Operations

Date:

2 June 2024

Date Type:

Publication

Page Range:

pp. 183-224

Title of Book:

Futures Thinking and Organizational Policy : Case Studies for Managing Rapid Change in Social Media, a Shift in Wealth, and Government Instability

Volume:

Place of Publication:

United States

Number of Pages:

594327

Language:

English

ISBN:

978-3-031-55955-6

Status:

Published / Disseminated

Refereed:

Yes