Northampton Electronic Collection of Theses and Research

Designing the virtual and hybrid event experience

Brown, T. and Drakeley, C. (2023) Designing the virtual and hybrid event experience. In: Getz, D. and Ziakas, V. (eds.) Cases for Event Management and Event Tourism :. Goodfellow Publishers. pp. 29-31.

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20248:61697
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Brown_Drakeley_2023_Designing_the_vitual_and_hybrid_event_experience.pdf - Accepted Version
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Abstract:
This case study examines the significance in the growth of virtual and hybrid events and its potential in a post-pandemic events landscape. The greatest challenge for event students and professionals is in developing a meaningful event experience for virtual and hybrid events. The teaching note challenges students and professionals to consider how the event customer journey can be mapped to capture the nuances of differing or competing consumer needs.
Uncontrolled Keywords:
virtual events, hybrid, events management
Creators:
Brown, T. and Drakeley, C.
Editors:
Getz, D. and Ziakas, V.
Publisher:
Goodfellow Publishers
Date:
1 April 2023
Date Type:
Publication
Page Range:
pp. 29-31
Title of Book:
Cases for Event Management and Event Tourism :
Series Name:
Events Management Theory and Methods Series
Number of Pages:
3
Language:
English
ISBN:
978-1-915097-34-7
Status:
Published / Disseminated
Refereed:
Yes
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