Northampton Electronic Collection of Theses and Research

The impact of price fairness and service value on hotel price satisfaction and customer satisfaction

Thangadurai, S. (2017) The impact of price fairness and service value on hotel price satisfaction and customer satisfaction. International Journal of Current Research. 9(2), pp. 46422-46430. 0975-833X.

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Thangadurai_Sarah_IJCR_2017_The_impact_of_price_fairness_and_service_value_on_hotel_price_satisfaction_and_customer_satisfaction
Thangadurai_Sarah_IJCR_2017_The_impact_of_price_fairness_and_service_value_on_hotel_price_satisfaction_and_customer_satisfaction.pdf - Published Version
Available under License Creative Commons Attribution.
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Abstract:
Malaysia’s tourism industry is deeply wounded following several unfortunate incidents in recent years. As a result, hotels across Malaysia are poorly performing compared to how they have performed in the past years. Although previous researchers confirm the fairness and service value in predicting customer satisfaction and hotels’ performance, previous researchers have failed to establish how well price fairness and service value increase price satisfaction and customer satisfaction, fairness and service value affect price satisfaction and customer satisfaction in the Malaysian hotel industry. A total of 166 responses have been collected from leisure tourists that come from across the world. The findings reveal that price fairness and service value are useful predictors of hotel price satisfaction and customer satisfaction. The study also offers potential research avenue for future researchers.
Uncontrolled Keywords:
Price fairness, service value, customer satisfaction
Creators:
Thangadurai, S.
Faculties, Divisions and Institutes:
Faculties > Faculty of Business & Law > Events, Tourism & Hospitality
Date:
28 February 2017
Date Type:
Publication
Page Range:
pp. 46422-46430
Journal or Publication Title:
International Journal of Current Research
Volume:
9
Number:
2
Language:
English
ISSN:
0975-833X
Status:
Published / Disseminated
Refereed:
Yes
Related URLs:
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