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Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka

Nikodemska-Wolowik, A. M., Wach, D., Andruszkiewicz, K. and Otukoya, A. (2021) Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka. International journal of Management and Economics. 57(3), pp. 209-219. 2543-5361.

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Nikodemska-Wolowik_etal_IJME_2021_Conscious_shopping_of_middle-class_consumers_during_the_pandemic_Exploratory_study_in_Mexico_Nigeria_Poland_and_Sri_Lanka
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Abstract:
This study aims to identify middle-class consumers’ habits in four countries during the pandemic of 2020, with special attention to analogous consumers’ reactions to extraordinary circumstances during the recession of 2008. Furthermore, this study tried to detect the impact of the pandemic on conscious shopping. Although the consequences of the ongoing pandemic were unforeseeable, the paper opened new avenues for further research on factors responsible for conscious consumption during the unprecedented externality and its significance on the middle-class consumers in culturally diverse markets. To achieve the aforementioned goals, between June and December 2020, computer-assisted web interviews (CAWI) based on pilot stage research were conducted to answer the following questions: How did the pandemic influence the buyers’ shopping habits in terms of conscious consumption? What were the reasons for the changes in shopping habits? What kind of consumer behaviors would middle-class buyers recommend to others? One general conclusion, inter alia, should be stressed remarkably: during the pandemic, irrespective of the cultural differences, the middle-class consumers’ behaviors did not vary significantly with regards to most of the investigated variables.
Uncontrolled Keywords:
/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Creators:
Nikodemska-Wolowik, A. M., Wach, D., Andruszkiewicz, K. and Otukoya, A.
Faculties, Divisions and Institutes:
Faculties > Faculty of Business & Law > Accounting & Finance
Date:
30 September 2021
Date Type:
Publication
Page Range:
pp. 209-219
Journal or Publication Title:
International journal of Management and Economics
Volume:
57
Number:
3
Number of Pages:
11
Language:
English
DOI:
10.2478/ijme-2021-0019
ISSN:
2543-5361
Status:
Published / Disseminated
Refereed:
Yes
Related URLs:
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