Northampton Electronic Collection of Theses and Research

Partner or supplier: an examination of client/agency relationships in an IMC context

Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 25(1), pp. 28-40. 1352-7266.

13276:31125
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Mortimer_Kathleen_Laurie_Sally_TFO_2017_Partner_or_supplier_an_examination_of_client_agency_relationships_in_an_IMC_context.pdf - Published Version
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