Northampton Electronic Collection of Theses and Research

Daydream Nation : Rome-based illustrator Ignasi Monreal's digital paintings mix art-historical and pop-cultural references to sublime effect. Zoe Taylor explores his work for Gucci's 'Utopian Fantasy' campaign, examining how fashion illustration is breaking from its past.

Taylor, Z. (2019) Daydream Nation : Rome-based illustrator Ignasi Monreal's digital paintings mix art-historical and pop-cultural references to sublime effect. Zoe Taylor explores his work for Gucci's 'Utopian Fantasy' campaign, examining how fashion illustration is breaking from its past. Varoom! The Illustration Report. 39, 66 - 83. 1750-483X.

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Taylor_Zoe_VAR_2019_Daydream_Nation
Taylor_Zoe_VAR_2019_Daydream_Nation.pdf - Published Version
Information
Abstract:
An article exploring Ignasi Monreal's digital paintings which formed the basis of a major advertising campaign by Gucci in 2018. His work was placed in the broader context of fashion illustration and its relationship with photography and asked why so little fashion illustration has explored the potential of narrative in the way that other areas of fashion marketing have, such as photography, shows and films. The article discusses Monreal's narrative based work and his approach to appropriation.
Uncontrolled Keywords:
Ignasi Monreal, digital painting, Gucci, fashion illustration, fashion, advertising, marketing, narrative
Creators:
Taylor, Z.
Publisher:
Association of Illustrators (AOI)
Faculties, Divisions and Institutes:
Faculties > Faculty of Arts, Science & Technology > Design & Photography
Date:
1 March 2019
Date Type:
Publication
Page Range:
66 - 83
Journal or Publication Title:
Varoom! The Illustration Report
Volume:
39
Number of Pages:
17
Language:
English
ISSN:
1750-483X
Status:
Published / Disseminated
Refereed:
No
Related URLs:
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