Northampton Electronic Collection of Theses and Research

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491.

10455:22892
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Accepted JPM paper.pdf - Accepted Version
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10455:23268
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Has Advertising Lost Its Meaning Views of UK and US Millennials
Has Advertising Lost Its Meaning Views of UK and US Millennials.pdf - Published Version
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