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Seymour, A. (2010) A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? Paper presented to: Academy of Marketing Conference 2010: Transformational Marketing, Coventry University Business School, 06-08 July 2010.

This list was generated from NECTAR on Fri Jan 4 06:43:18 2013 GMT.