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Number of items: 1.
  1. Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, 05-07 July 2011. Liverpool: Academy of Marketing. 9780956112234.
This list was generated from NECTAR on Fri Jan 4 06:04:47 2013 GMT.