The University of Northampton
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"IMC is dead. Long live IMC": Academics' versus practitioners' views.
Journal of Marketing Management.
(13/14), pp. 1464-1478. 0267-257X.
Barriers to the implementation of Integrated Marketing Communications: the client perspective.
Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, School of Management, University of Southampton, 02-05 July 2012
. Southampton: Academy of Marketing. 9780854329472.
“IMC is dead. Long live IMC”: Academics' versus practitioners’ views.
Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, 05-07 July 2011
. Liverpool: Academy of Marketing. 9780956112234.
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