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Laurie, S. and Mortimer, K. (2011) "IMC is dead. Long live IMC": Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, School of Management, University of Southampton, 02-05 July 2012. Southampton: Academy of Marketing. 9780854329472.
Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, 05-07 July 2011. Liverpool: Academy of Marketing. 9780956112234.

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