The University of Northampton

The University of Northampton

  • Login
  • NECTAR Home
  • NECTAR FAQs
  • Browse Publications
  • Advanced Search
  • JISC Project
  • Contact
  • Help with NECTAR

Browse by Author or Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Number of items: 5.
  1. Kerr, G., Dickinson, S., Mortimer, K. and Waller, D. (2008) Advertising agency empowerment in the world of new media. Paper presented to: Australian and New Zealand Marketing Academy Conference (Anzmac 2008), Main Conference Olympic Stadium, Sydney, Australia, 1-3 December 2008.
  2. Kerr, G., Mortimer, K., Dickinson, S. and Waller, D. (2012) Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing. 46(3/4), pp. 387-405. 0309-0566.
  3. Waller, D., Mortimer, K., Dickinson, S. and Kerr, G. (2009) On-line consumer empowerment and the advertising self-regulation process. American Academy of Advertising (AAA) 2009 Asia-Pacific Conference, Beijing, China, 27-30 May 2009. Beijing, China: American Academy of Advertising.
  4. Kerr, G., Proud, B., Kelly, L. and Mortimer, K. (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education. 16(1) 1098-0482.
  5. Kerr, G., Kelly, L., Proud, B., Fullerton, J. and Mortimer, K. (2011) We are the future: insights from the students of the world: special topic session. American Academy of Advertising Asia-Pacific (AAA) Conference 2011, Brisbane, Australia, 08-10 June 2011. Brisbane, Australia: American Academy of Advertising.
This list was generated from NECTAR on Fri Jan 4 06:11:57 2013 GMT.