The University of Northampton
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Affective involvement in advertising effectiveness: implications for interpretation of print advertisements.
Paper presented to:
10th International Conference on Research in Advertising (ICORIA 2011), Berlin, 23-25 June 2011
Trust me I'm an advert! How to create a trusting brand identity through advertising.
11th International Conference on Research in Advertising (ICORIA) 2012: The Changing Roles of Advertising, Stockholm School of Economics, Sweden, 28-30 June 2012
. Stockholm, Sweden: European Advertising Academy.
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Fri Jan 4 06:04:00 2013 GMT